LINE SCALE UP
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For startups

Your ambition. Our ecosystem.

LINE SCALE UP connects high-potential startups with LINE's technology, expertise, and business opportunities. Here's what we bring, and what we've built so far.

01 / What we look for

Founders who know the problem best.

Domain experts

You've lived the problem. You understand the intricacies of the industry you're building for, often better than anyone else in the room.

…and you attract the right builders

  • Researchers who understand emerging shifts

  • Designers who decode human behavior

  • Marketers who understand distribution channels

Customer obsessed

You truly understand your customers: who they are, what they do every day, and why they would come back.

A founder interviewing a shop owner on the street, with the team taking notes Founders sitting on a rug with customers, talking through their work A founder in conversation with a guest at a community night An Eatwellconcept founder chatting with people at a community night

02 / Benefits

Big ideas need real leverage.

Distribution

Get closer to your next customer.

Explore ways to reach customers through LINE's services, channels, and business ecosystem.

Official AccountMINI AppLINE Ads
Technology

Build with more firepower.

Technology support and opportunities for API credits to bring new use cases to life on LINE.

Messaging APIAPI creditsTech support
Expertise

Learn from people who've built at scale.

Work with relevant LINE teams on product, market, and growth challenges.

ProductGo-to-marketGrowth
Connections

The right introduction can change everything.

Meet potential collaborators, business partners, and investors across the startup ecosystem.

CorporatesInvestorsPartners
Pilots

Test with real users.

Design a focused experiment with LINE and learn what customers actually do, not just what they say.

Pilot designSuccess metricsLearning reviews
Visibility

Tell your story to the right room.

Opportunities to present at Demo Day and be featured in the LINE SCALE UP Journal.

Demo DayJournal featuresEvents

Specific credits, distribution opportunities, and support are subject to eligibility, collaboration scope, and approval.

03 / Past collaborations

Real problems. Real experiments.

Every collaboration starts with a question worth answering. Results appear here only after they're verified and approved by the founders involved.

ป้านวล (Parnuan): record income and expenses just by sending a LINE message. LINE @parnuan
Green, Founder and CEO of Parnuan
GreenFounder & CEO, Parnuan
ป้านวล, Parnuan's brand character
ป้านวลParnuan's character on LINE
CollaborationPilot on LINE
QuestionCan managing expenses become effortless, every day, on LINE?
TestingUser demand · product value
Pilot / Financial workflows

Parnuan

What if managing expenses could become effortless?

Exploring high-frequency expense workflows on LINE, with API support designed to help test user demand and product value.

PilotDemand testMessaging API
Explore the pilot ↗
A Paypers team member points at a glass wall covered in sticky notes arranged into the Paypers face, at the meetup in LINE Park PaypersFirst community meetup
Community / Accounting for SMEs

Paypers

An accounting meetup that filled up like a K-pop concert.

LINE SCALE UP helped Paypers host its very first meetup with co-founder Ploy Anunya Sahussarungsi, making accounting a little less intimidating for small business owners who already do pretty much everything themselves. The result: a full house at LINE Park, with owners bringing real problems, real questions and real experiences.

It's the path we want more startups to take: not just building for their users, but building with them.

Community meetupSmall business ownersFull house at LINE Park
Read on LinkedIn ↗

Collaboration directory

StartupAreaTypeQuestion we explored
ParnuanFinancial workflowsPilotWill people capture expenses daily on LINE?
PaypersAccounting for SMEsCommunity meetupCan accounting feel less intimidating for small business owners?
Your startup——Bring us your question ↗

Building something LINE could help scale?

Tell us what you're working on. No pitch deck needed.

Talk to us about your startup ↗